Another year, another medical spa marketing strategy. Marketing is constantly evolving and as a result, your strategies should as well. A popular question you need to consider as we kick off the new year is how to position your medical spa for success in 2023. In this blog post, we'll cover exactly that, and we have a lot of new strategies in the pipeline for you.
1. Look at Last Year's Marketing Performance
Strategies that may have worked last year, might not have the same impact this year -- look at the data and decide what you need to outsource, eliminate or improve to position your medical spa for success in 2023. It's important to check your data often to gain a better understanding of what your customers do and don’t want. Here are a few questions to consider asking yourself:
Which of my campaigns performed the best last year?
What promotions produced revenue for me?
Which products have generated sales for me?
What key dates performed best for my publishing calendar?
What should I avoid doing?
If this data feels too difficult for you to find and analyze on your own, feel free to book a complimentary consultation on our website to get expert help. Reviewing your performance data will guide you toward understanding what you’ve done in the past that has resulted in your success, how to innovate on that success, and what to avoid doing in 2023. Knowing this information can also help you enhance your sales and marketing strategies to position your medical spa for success in 2023.
For more information on things, you can improve from last year's performance data, check out this post where I go into more detail and break down an end-of-year marketing checklist to help you enhance your content strategies for greater success in 2023.
2. Develop a 2023 Content Marketing Game Plan
Content marketing is all the craze these days, with social media users all turning to organic content. A good content marketing plan will generate your medical spa three times more leads at a 62% lower cost than traditional marketing. Coming into 2023, it's more important than ever to leverage content marketing to improve your medspa ROI and position your medical spa for success in 2023.
Just a few more jaw-dropping stats, according to Ahref's 2023 content marketing statistics: 67% of marketers report that content marketing generates demand/leads (a 7% increase since last year). In addition, 72% of marketers say that content marketing helps to educate the audience (2% increase), and 63% say that it helps build loyalty with existing clients/customers (3% increase, CMI).
Marketing experts are heavily investing in content marketing this year because it is profitable, effective and most importantly, it's what the customers actually want.
So how do you build a medical spa content marketing game plan?
Establish a goal for your content
What are you hoping to achieve from it?
Identify who you want to target
What type of person do you want your content to attract?
Perform a content audit
As I mentioned earlier, look at what's working and what isn't
Create a content calendar
Develop a consistent publishing schedule
Determine which type of content you want to create
Instagram stories, reels, website blogs, newsletters, YouTube videos, or TikToks?
Brainstorm content ideas
Get creative with innovative content ideas (outsource if you have to!)
Publish and manage your content
Post, promote, and repeat!
Content marketing is going to be a vital strategy for growth this year, especially if you want to position your medical spa for success in 2023. Unfortunately, most medical spas struggle with finding the time to stay on top of new content marketing trends, and everything else that goes into it. If this is the case for you, then I'd highly recommend outsourcing, check out this post to see why.
3. Invest in Medical Spa Video Marketing in 2023
Video is everywhere. It's on every device, every app, and every browser because people love video content. Video is preferred by 80% of people over written text. Video has become the most popular marketing channel for businesses, with 87% of businesses already utilizing video as a marketing outlet. This year, your medical spa needs to develop a strong video marketing strategy to stay competitive online and position your spa for success in 2023.
Video Marketing amplifies your traditional medical marketing tactics by providing a more engaging, trustworthy online experience that will help you better connect with your patients.
Create a video strategy to help position your medical spa for success in 2023. Video content allows medical spas to show their best work while crafting essential credibility narratives around their services. Video gives you the tools to combine storytelling with what you have to offer to create exceptional, relatable, and valuable content.
If you’re wracking your brain and can’t seem to come up with any ideas for a medical spa video, then start with the basics. Ask yourself the following questions and write some bullet points you want to cover:
What is the origin story of my medical spa?
What pain points do my products or services help to solve?
Why am I passionate about what I do?
What do I wish customers knew about my medical spa?
4. Track your Medical Spa Marketing Success in 2023
Do not wait until the end of the year to check your data. This is something you need to continually monitor throughout the entire year and adjust your strategies as needed. In order to track success you first need to take action and then monitor the performance of your campaigns. The metrics you track will depend on your goals. Which metrics indicate brand awareness? Which metrics show an increase in scheduled appointments or product sales?
You need to specify these metrics in your content marketing plan because this is how you will begin to follow your data trail and understand what's working and what isn't. You’ll be able to quickly see if something isn’t working as it should – and optimize your campaign to hopefully improve your results and ultimately, position your medical spa for success in 2023. Tracking your medical spa marketing metrics can produce insights to improve the strategy for future campaigns.
Need help putting these tips into action?
Visual Vybz Studios is a content creation and marketing agency that helps cosmetic practices and medical spas shine online. Our team would love to grow and scale your brand, simply book your free virtual consultation with us to get started.