We're always looking for the most cost effective approach for healthcare marketing, but here's the thing - The best way to acknowledge the state of your marketing for what it is and recognize where it's falling short is to seek help from someone who didn't initially develop it.
Now, I don't just mean anyone.
Finding an agency or someone qualified with enough expertise in medical branding and healthcare marketing - this is the first step towards leading your medical brand in the right direction.
If your goal is to clarify your brand's message and attract more patients to your medical practice with impactful medical marketing - but you have a limited amount of available resources to achieve your goal, then definitely stick around until the end.
I am going to address the 5 main reasons why every medical brand should absolutely outsource their medical marketing efforts, simply because it saves you money and SO much time.
The Unbiased Perspective
We naturally become attached to anything that we've created and because of that we form a biased opinion of our children, our personal work, but in this specific scenario ... our brand.
That's okay, it's completely normal!
However it may be doing your brand more harm than good, here's why.
You understand what makes your medical brand special and valuable but can your audience say the same thing?
Is it absolutely clear to them that you offer your specific services, or that you're solving a specific issue that could help them or that you do it better than anyone else?
This is the perfect moment to introduce the unbiased perspective.
Find a medical marketing expert who can identify your strengths and weaknesses and consistently communicate the right message for your medical brand.
It is important to do enough research before making a decision but i'd highly recommend getting a credible medical marketing agency to help.
Brand storytelling is the key to successful brand awareness and customer growth, so make sure that whoever you decide to hand this essential project to is very knowledgeable and aware of brand strategy, content marketing and impactful storytelling.
They Handle Everything
Successful brand development and effective medical marketing is a process, a very tedious one I might add.
It involves round the clock strategy, planning, quality content creation, medical branding, social media management, online advertising and performance monitoring.
But there's more.... Then you have to learn and improve from your process and repeat it again and again... and again until you hit your goal.
This is a lot, especially if you're doing it all on your own or handing it off to someone with in your medical practice who has little to no marketing experience.
Now, as intimidating as that sounds my point is that your ideal medical marketing agency will handle all of it and should provide frequent performance updates to bring you up to speed with progress.
I don't know about you but that sounds far more appealing to me.
It's Surprisingly Affordable
Let's address the elephant in the room guys.
Yes, most marketing agencies are a bit pricey especially if you're going for quality service and great results ..which you definitely should.
But, when you put it into perspective it's actually worth it, and here's why.
Consider the different skillsets and management services that a marketing agency provides for one monthly flat fee and compare that to the cost of one freelance graphic designer, one entry level videographer, one photographer, one social media marketing coordinator, an SEM or SEO specialist and a senior marketing manager... you get the point.
It's gets pretty pricey hiring those individual employees, especially if you want a quality internal team to achieve your medical marketing and brand development goals.
Once you begin to compare the two from that perspective, it sheds some light on how cost effective hiring a credible medical marketing agency actually is.
Exposed & Experienced
Credible Marketing Agencies work with tons of different brands, whether it's pretty broad or industry specific.
They are constantly exposed to different emotional responses from customers based on specific content and are able to tailor their marketing efforts to better serve their clients all across the board.
This can also be linked to their unbiased opinion. Marketing agencies are exposed to so many different brands and have gained the required exposure and experience needed to effectively take your brand awareness and customer growth to the next level.
They Have to Deliver.
Well it's in their best interest to.
As a medical practice your ultimate goal is to produce great results so that your patients are so happy that they come back to you over and over again.
Marketing agencies are very similar, they have to deliver no matter what, their ultimate goal is to keep their clients happy; it's the only way for them to grow or even stay in business.
With that in mind I can safely say that most credible marketing agencies will keep you happy, informed and should deliver on any promises that they have made to you simply because they have to.
Your medical practice should be essential to them and if it isn't I can assure you that you haven't found the right marketing agency.
Every medical practice should outsource their marketing simply because it saves you and your team valuable time, money and provides peace of mind. The kind of peace that brings reliability which then allows you to be more efficient and productive in other areas while regularly checking in with your marketing agency for performance updates.
If you need extra help, feel free to checkout my medical marketing agency, Visual Vybz Studios where we do everything for you!