Video Marketing amplifies your traditional medical marketing tactics by providing a more engaging, trustworthy online experience that will help you better connect with your patients.
Even though video marketing has been around for quite some time, it has now become an essential tactic for medical practices to grow online.
Did you know that medical video content can boost your sales by nearly 80%? If you aren't already taking advantage of medical video marketing - here are 10 reasons why you should start.
1. Google Loves Video Content
Your medical practice is 53 times more likely to be seen on page one of Google if you include YouTube video links on your website that are optimized for SEO.
Since YouTube is now owned by Google it is easier for websites with great video content to increase their rank on search engines.
Video content shared on YouTube can help you increase the time that visitors spend on your website by providing a more visually engaging way of connecting with your patients online.
2. Video Storytelling Builds Trust
Medical videos should do more than inform and educate, they should tell a story. Video is the most captivating content marketing tool allowing you to bring sound, vision, and your brand's story to life.
Storytelling is the key to effective video marketing. Your audience is more likely to connect with your brand if you stop overselling and focus on the story behind the problem that your medical practice solves. Storytelling builds patient trust and gives your audience a chance to really connect with your practice on a deeper level.
3. Video Boosts Engagement
Video marketing allows you to develop captivating content that can boost your online engagement. According to Hubspot, 83% of customers would consider sharing video content with their friends if it is specific to their interests.
Hence, many marketing professionals have implemented video content on their websites. It is predicted that 80% of all online traffic will be video by 2021. We live in a social media-driven world where patients prefer visual content now more than ever, with a particular focus on video content.
4. Enhances Mobile Marketing
YouTube reports mobile video consumption rises 100% every year. Are you taking full advantage of that?
When browsing on the internet on a small device such as your cellphone, it is easier to watch a video than to read text.
Images and text don't capture curiosity quite as well as video content. Medical video marketing is an effective way to reach mobile users on the move, so make sure your medical practice is present where your patients are and that your content is mobile-friendly.
5. Makes Ads More Effective
Simply put, PEOPLE LOVE VIDEO.
Video ads provide a more informative and entertaining visual experience. Not to mention, video content makes advertising more effective because of accessibility.
According to Business Insider, video ads get three times more click-throughs than static digital ads. In other words, patients are more likely to click on your ads if they include video content.
6. Show Up More in Social Feeds
How many times have you quickly skimmed over an article or scrolled past static posts on social media?
Video content is naturally more visually interesting and engaging. In fact, more marketers and social media influencers are using video marketing as a competitive advantage to connect with their audience on social media news feeds.
7. Video is Connected to Sales
Patients are more convinced to schedule a consultation after watching a video.
Medical video content is proven to attract more patients by allowing them to connect with your practice and builds patient trust and loyalty.
8. Faster Return on Investment (ROI)
Did you know that having a company video can increase your conversions by as much as 144%?
Video is one of the most effective tools for marketing and sales. In fact, 80% of video marketers are happy with the ROI that they get from video ads because it is a faster, more effective way of increasing quality leads online.
9. Boosts Email Click-Through Rates
Including medical video content in your email marketing efforts can boost your email click-through rates.
Interesting fact: Including 'video' in your email subject line can also improve your email marketing metrics.
Video content gives you an additional method of tracking the performance of both your emails and medical videos with video tracking. Video tracking gives you insight into your audience's average watch time, as well as statistics behind who has clicked to open or even watched your videos.
10. Increases Product Understanding
Medical video content gives your patients another way of understanding exactly what you do.
A good example of this is a video testimonial, an actual video demonstration of a patient speaking about your practice is 10x more believable than a text-based review on your website. When patients research your medical practice for more information, it would be ideal to have video content to help emphasize your message in a clear, memorable, and beneficial way.
Takeaway: Integrate medical video content in your medical marketing efforts in order to effectively connect with your patients. Great marketers tell better stories and the best way to share them is with video content.
Do you need help putting these tips into action?
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