Video Marketing amplifies your traditional marketing tactics by providing a more engaging, trustworthy visual experience that is guaranteed to improve your ROI. Even though video marketing has been around for quite some time, it has now become increasingly more available for medical practices to market their brand online.
Did you know that medical video content can boost your sales by nearly 80%? If you aren't already taking advantage of the most impactful content marketing medium, consider these 10 reasons why you should start.
1. Google Loves Video Content
Your medical practice is 53 times more likely to be seen on page one of Google if you include embedded videos on your website that are optimized for SEO. Since YouTube is now owned by Google it is easier for websites with great video content to increase their rank on search engines. Video content can help you increase the time that visitors spend on your website by providing a more engaging way of connecting with your audience.
2. Video Storytelling Builds Trust
Medical videos should do more than inform and educate, they should tell a story. Video is the most captivating content marketing tool allowing you to bring sound, vision and your brand's story to life. Your audience is more likely to connect with your brand if you stop overselling and focus on the story behind the problem that your medical practice solves. Storytelling builds customer trust and gives your audience a chance to really connect with your brand on an emotional level. Storytelling is the key to effective video marketing.
3. Video Boosts Engagement
Video marketing allows you to develop captivating content that can boost your online engagement. According to Hubspot, 83% of consumers would consider sharing video content with their friends if it is specific to their interests. Hence, many marketing professionals have implemented video content on their websites. It is predicted that 80% of all internet traffic will be video by 2021. We live in a digital world where patients prefer visual content now more than ever, with a particular focus on video.
4. Enhances Mobile Marketing
YouTube reports mobile video consumption rises 100% every year. Are you taking full advantage of that? When browsing on the internet on a small device such as your cellphone, it is easier to watch a video than to read text. Images and text don't capture curiosity quite as well as video content. Medical video marketing is an effective way to reach mobile users on the move, so make sure your medical brand is present where your customers are and that your content is mobile friendly.
5. Makes Ads More Effective
Simply put, PEOPLE LOVE VIDEO. Video ads provide a more informative and entertaining visual experience. Not to mention, video content makes advertising more effective because of accessibility. According to Business Insider, video ads get three times more click throughs than static digital ads. In other words, patients are more likely to click on your ads if they include video content.
6. Show Up More in Social Feeds
How many times have you quickly skimmed over an article or scrolled pass static posts on social media? Video content is naturally more visually interesting and engaging. In fact more marketers and social media influencers are using video marketing as a competitive advantage to connect with their audience on social media news feeds.
7. Video is Connected to Sales
Patients are more convinced to schedule a consultation because of video marketing. Medical video content is proven to boost conversions and sales by allowing your patients to connect with your medical brand's visual personality, this can build trust and loyalty; and allow them to be more willing to connect with your sales team and processes.
8. Faster Return on Investment (ROI)
Did you know that having a company video can increase your conversions by as much as 144%? Video is one of the most effective tools for marketing and sales. 80% of video marketers are happy with the ROI that they get from video ads because it is a faster, more impactful way of increasing quality leads online.
9. Boost Email Click Through Rates
Including medical video content in your email marketing efforts can boost your email click through rates. Interesting fact: Including 'video' in your email subject line can also improve your email marketing metrics. Video content gives you an additional method of tracking the performance of both your emails and medical videos with video tracking. Video tracking gives you insight into your audience's average watch time, as well as statistics behind who has clicked to open or even watched your videos.
10. Increases Product Understanding
Medical video content gives your audience another way of understanding exactly what you do. A good example of this is a video testimonial, an actual video demonstration of a customer speaking about your business is 10x more believable that a text-based review on your website. When your audience is researching your brand for more information it would be beneficial to have video content to help emphasize your message in a clear, memorable and beneficial way.
Takeaway: Integrate medical video content in your medical marketing efforts in order to effectively connect with your patients. Great marketers tell better stories and the best way to share them is with video content.
If your medical practice needs help with video marketing or developing a video content strategy. Visit us online for a free consultation to help you get started on the right track.