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How to Prepare for a Video Testimonial in 5 Easy Steps


It's only a matter of days before your video testimonial, or maybe it's as soon as tomorrow. You probably even clicked on this link because you're absolutely nervous and freaking out.


Don't worry, we've all been there.


Fortunately, if you're looking to prepare and improve your video testimonial performance on camera, you're certainly in the right place. Here are 5 easy steps that everyone can use to prepare for a video testimonial.





Video Tip #1: Think About Your Story


I just want to quickly clarify a possible grey area. If you're thinking that you need to create some sort of script for your video testimonial, then you can rest at ease.


Usually the person or business that has asked you to participate in their video testimonial should have already prepared a series of questions to ask you. All you have to do is show up and authentically respond to them.


Easy right? ... Well, there's a bit more to it.


The purpose of a video testimonial is to hear your side of the story. People want to understand what your experience was like and this is your opportunity to share it with someone else.


Think about the message (story) you'd like to share with your audience and try not to stray too far from it. It's always great to include a relatable incident or example that can help your viewers connect with your video testimonial.


Don't overthink what you want to say or the message that you'd like to convey. It's usually best to just be honest, authentic and relaxed.


Challenge yourself to respond to your video testimonial questions on the day of the shoot and not before. Though this may seem risky at first, it actually allows your responses to feel more natural and authentic.


In fact, your audience can instantly spot a scripted interview in a heartbeat. The trick is to appear natural... even if you're not.



Video Tip #2: Be Sure to Get Some Rest


As obvious as it sounds a lot of people forget the benefit of a well rested body; You're more alert, aware and able to improvise as needed while on camera.


It's always great to get a good night's sleep so that you're fully energized and physically prepared for whatever comes your way on set.




Video Tip #3: Appearance is Everything


Despite popular belief, appearance is everything. I actually host an entire podcast about visual strategy, psychology and marketing techniques; simply because it's so important and relevant in every aspect of our lives, including your video testimonial.


This is your audience's first impression of you, so let's make it count!


If a video brief is not provided with appearance details, please consider these tips.


Tips for Appearance:


Wear natural-looking make up, ensure that your nails are well-groomed, avoid excessive jewelry and other accessories, ensure that your hair is professionally done and not too distracting from your face. Lastly, avoid wearing clothing with busy patterns or off-brand graphics (unless asked to).



Video Tip #4: Be Confident & Speak Up


Don't forget to project your voice while on camera, try to keep your voice at an audible level where everyone in the room is aware of what you're saying.


So try to speak at a decent level without shouting directly at the video production team.


Be confident, believe in yourself and feel free to throw in some hand gestures while you're at it! Subtle body gestures work wonders for your appearance on camera, but try not to overdo it.


Tips for Speakers:


Once asked a question try to respond with the question itself. For instance, ‘How does this video testimonial blog post make you feel?” – Your response, “This video testimonial blog post makes me feel great because…..”


It’s okay to make mistakes, all errors will be cut and removed from the final video. If you do mess up, just take a deep breath and repeat your response one more time. Focus on the delivery of your message and i'm sure your video production team will make sure that you look great!


It’s not a bad idea to have a bottle of water nearby to keep yourself hydrated while on set. I’d also recommend some blotting paper or tissue in case you sweat.


Expect the video director to make minor recommendations and adjustments to help enhance your delivery on camera, and don’t worry this is only to make sure that you look great in the final cut.



Video Tip #5: Just Relax, You've Got This.


Most importantly, remember to stay calm. It's okay to make mistakes, i'm sure your video production team will cut and remove any errors.


It's always good to take a deep breath between each response and start with a smile.


Video testimonials are a fun experience, so remember to enjoy yourself!


Okay, I think you're all set.


Now go forth and be great, I believe in you. Be present in the moment, it's your time to shine.


Lights, camera, action!


Ps. If you'd like to explore more tips on visual strategies and video marketing techniques, check out my podcast all about visual marketing.