In recent years video has made a significant impact on the healthcare industry and continues to dominate online marketing today. If your goal is to improve your medical video marketing strategies for your practice - here are 5 actionable video marketing strategies that will help you get the results that you're looking for.
1. Captivate your Audience
We now live in a social media-driven economy where patients are spending less time engaging with content that does not grab their attention within the first 30 seconds.
Scary right?
This means that the first few seconds of your medical videos are extremely important. Try to captivate your audience early on so that they'll be encouraged to watch your entire video straight through to the end. Let's make those first 30 seconds count.
Here are 5 video storytelling techniques for medical practices that we guarantee will keep your audience engaged with your marketing and even want more!
1. Follow the Framework 2. Instantly Captivate 3. Pose a Problem 4. Provide a Memorable Solution 5. Leverage Curiosity
The trick is to make it short, sweet, and as compelling as a movie trailer - you can do this by teasing the solution or foreshadowing what is to come if they are to opt-in. Demonstrate your problem in a way that makes your audience stick with you until the end of your video to arrive at your valuable solution.
2. Tell a Unique Story
Instead of overselling your medical practice and the amazing services that you can provide, try engaging your audience with valuable content in the form of a narrative relevant to your products and services.
Your videos should be 95% value and 5% 'sales-related content.
Great video marketing isn’t about overselling your services; it's about connecting your audience to your brand through strategic storytelling. Great brands tell impactful stories. People don’t want to be sold anymore, they want meaningful experiences with your practice -- Which makes them more likely to convert and become loyal paying patients.
Here's the standard video storytelling framework:
1. Act 1: the beginning - Ask yourself who is my audience?
2. Act 2: the middle - Ask yourself what do they need?
3. Act 3: the end - Ask yourself how can I help them?
Video storytelling is the most engaging form of video content; If done correctly you'll be able to emotionally connect with your audience and achieve better results from your medical video marketing.
Every medical practice should utilize the emotive power of medical video marketing by appealing to their patient’s needs.
3. Educate Your Audience
The most effective videos provide a solution to a problem by teaching the viewer something that they didn't know before.
Create medical videos that provide helpful solutions to popular problems that your patients may have or answer questions about medical procedures or products.
Your content should be so valuable that your audience wants to share it online, here are a few questions to ask yourself:
What are the common questions that your patients ask?
What pitfalls can you help them avoid in choosing a doctor or deciding to have a procedure?
If you want to produce content that truly converts, grab this free downloadable content marketing guide that we've created to help you get started.
4. Don't Forget SEO
Every effective video marketing strategy should consider search and search engine optimization.
Google loves fresh video content, so remember to write effective titles, descriptions, and relevant keywords related to your content to improve your video's search engine optimization. This will also increase your ranking on search engines.
Here are a few tips to help you optimize your YouTube videos:
Include your target keyword in your video title
Include your target keyword in filename
Include 350 words in your video descriptions
Make sure the first 125 words are attention-grabbing.
Include video tags (target keyword included)
5. Include a Call to Action
Call to actions allow video viewers to further engage with your medical practice after experiencing your video content online.
Think about the action you want your viewers to take after watching your video content.
Encourage them to take action, but try not to be overly pushy.
Looking Ahead
Video marketing is forecasted to claim more than 80 percent of all online traffic by 2019 and 90% of customer reporting indicates that demonstration videos help them make purchasing decisions.
It is important that every medical practice creates a video marketing strategy that is engaging, informative, valuable, and consistent.
Do you need help putting these tips into action?
Our team of content strategists, content creators, and creative marketers would love to help. Book your free virtual consultation with us at any time.