There are over 3.2 billion users on social media every day and nearly 77% of them are more likely to buy from brands they follow online.
Are you taking full advantage of that?
Showing up on social media is great, but there's so much more to effective social media marketing than just being present online. Content is key.
Don't just show up.
Create and share value-centered content that is engaging, delightful, and strategic enough to attract new patients to your practice and increase patient loyalty.
Content builds relationships. Relationships are built on trust, and trust drives revenue. Here are 5 smart social media marketing tips to boost your medical practice.
Determine your Strategy
This is the most important social media marketing tip because your strategy determines the outcome of your overall marketing efforts. If your social media marketing strategy is not clearly defined, you can end up wasting a significant amount of time.
Here are a few things to consider when creating your healthcare social media marketing strategy:
Set actionable social media goals
Research your target audience
Establish your most important metrics
Analyze your competition on social media
Create and curate memorable social media content
Consistently provide value to your audience
Assess your results and adjust as needed
I guarantee that your social media marketing will be far more successful if you clearly state your goals and plan out exactly how you will achieve them before moving ahead. If you need help developing a healthcare social media strategy, we can help you create a solid plan so that your patients listen and your medical practice continues to grow.
Create Captivating Content
58% of customers prefer visual content, with their main preference being video. Video marketing is vital to any effective social medial marketing strategy.
It provides medical practices with an emotionally engaging, versatile, and shareable visual medium to reach new patients online.
Even though video content is the most effective social media marketing medium available today, it may be difficult for some medical practices to produce frequent quality video content without the proper video production team and equipment.
However, there are still a few other types of content that you can use to connect with your patients online. Grab this free downloadable content marketing guide for our complete list of effective types of content worth trying.
Publish Content Frequently
Just like everything else in life, smart social media marketing requires consistency.
Once you have developed a routine of planning, curating, and creating valuable content, the next step is to consistently share it online with your audience.
Show up, consistently and engage with your audience. Your audience is more likely to convert if you continually engage and delight them with valuable information each week.
A good way to develop a smart social media marketing routine is to create a monthly content calendar; this will work as a roadmap to help your team plan ahead and keep track of your marketing efforts.
Check out this article for more techniques for planning your content strategically to get the best results from your social media marketing efforts.
Emotionally Engage your Audience
Storytelling is essential to marketing. Determine your medical practice's story and visually project that narrative throughout all of your medical marketing efforts.
Here are a few ways to help your patients connect with your message:
Determine the end goal: What do you want to achieve?
Present a relatable scenario that speaks directly to them
Provide value or a solution to a problem that they are facing
Do not oversell or overcomplicate your message, simplicity is key
Use visuals that emphasize your message, make it memorable
If you'd like to explore audience captivation further, check out this episode of our podcast where we discuss How to use Cinematic Storytelling Techniques to Captivate your Audience.
Promotion Drives Faster Results
Don't just create awesome content, make sure it gets seen. Take your smart social media marketing to the next level by promoting your content on social media to maximize your reach and audience engagement.
80% of marketers said that their key social media marketing strategy is to increase audience engagement across all social media channels. The fastest way to increase your social media engagement is to run paid advertisements online.
Social media platforms allow you to be very specific and smart about your targeting when running campaigns, this allows you to filter out patients less likely to buy and focus on the ones who will.
Now that's smart social media marketing.
Takeaway: Be present, be relevant, and add value.
I know social media marketing can be a long, tedious process, but when done correctly the results make it all worth it in the end; after all, social media platforms are built for community and engagement.
There are over 3.2 billion users on social media every day, we need to make a tremendous effort to be present where our patients are and share valuable content that drives engagement.
Do you need help putting these tips into action?
Our team of content strategists, content creators, and creative marketers would love to help. Book your free virtual consultation with us at any time.