The latest plastic surgery video trends on Tik Tok are always changing, from hilarious voiceovers to irresistible group dances and funny videos. Plastic surgery practices need to build a video content strategy that can easily adapt to the latest trends and challenges that Tik Tok has to offer.
TikTok calls for more authenticity, immediacy, individuality, and entertainment from plastic surgery practices. Patients want to learn about who you are, understand your philosophy, and gain insight into what you have to offer.
Although more work is involved in creating plastic surgery video content and TikTok presents yet another social media beast to feed, it delivers outstanding marketing opportunities for plastic surgeons and cosmetic practices. This immediacy and optical engagement allow you to showcase your unique skills, before and after portfolio, and brand personality in a snapshot. It is a chance to introduce yourself and your techniques in an authentic, realistic manner that resonates with potential patients.
The human attention span is short. Cosmetic and aesthetic professionals need to get the message out rapidly in an entertaining fashion. Your patients want to be informed, but they want the short version, not a novella.
This is why TikTok is an excellent video marketing platform for plastic surgery practices. It offers flexibility, filters, and other editing tools to create an interesting “story” in a short amount of time. 15-minute videos discussing intricate procedures are a thing of the past.
If your knowledge or experience with TikTok is on the limited side, you are in luck. Our TikTok pros have identified the latest TikTok trends for Plastic surgeons and cosmetic practices and are here to break them down into snippets that are almost as short as a TikTok clip.
How did TikTok become so Popular?
Let's start with the basics: TikTok is a platform that allows users to create and share 15, 60, or 90-second videos (they recently increased the time up to 10 minutes). TikTok as the name suggests is a play on the phrase Tik Tok (like the clock) because it focuses on shorter video content. It offers options to make videos more engaging with snippets of music and various filters to add interest.
More on TikTok:
Tik Tok was the most downloaded app of 2021
The user skew is 61% female in the US
Preferred by Gen Z to Instagram, but 36% of all users are between 35 and 54 years old.
Highly entertaining and addictive
You get our point. TikTok is primarily female. It has 650,000 new users a day. The majority of users are female, and 36% of those fall between 35 and 54 years old. This is a plastic surgeon’s and cosmetic practice’s dream audience. With the right video content and elbow grease, you can convert TikTok users to Botox fans. But it all starts with a plan.
Tik Tok on the Clock
A TikTok video marketing plan should be seamlessly incorporated into your existing social media marketing calendar, which should support your overall marketing goals. Your TikTok plan should be targeted, purposeful, profitable, and aligned with your brand's mission. You do not, we repeat, do not want to release a video that does not add value to your brand.
In your field, quality and precision are critical to your success. If you are pressed for time, it makes good sense to hire a TikTok video content creator to create your content while leaving you to focus on other aspects of your business.
TikTok works best when videos are entertaining, educational, inspiring and actionable, and delivers the message clearly in a short amount of time.
Top 6 Plastic Surgery Video Trends on TikTok
The top plastic surgery video trends we see in the aesthetics industry include the following:
Seasonal videos
Funny videos or memes
Educational short-form videos
Trending TikTok challenges (significant to rank in the algorithm)
Before and after videos
Treatment videos
Seasonal TikTok videos
TikTok videos offer an excellent opportunity to present seasonal treatment options and procedures to existing and potential patients. This could vary from injectables for bridal season or facials for valentine's day.
It also refers to the times during the year when your patients are looking for a change—for instance, addressing cellulite for the summer months and then creating a promotion to back it and posting it to TikTok.
To be most effective, every TikTok must be choreographed into your content marketing plan, and strategic videography and editing can make everything much more exciting and visually appealing.
Funny TikTok videos and memes
Funny videos and memes are appealing when you want to display a gentle sense of humor. Short, fun videos are a common technique to capture attention. Memes are small slices of content that reflect popular thinking or perceptions. They are designed to go viral.
We suggest carefully thinking about your meme strategy if you choose to go this route. Surgical and minimally invasive procedures are still very serious undertakings, requiring skill and knowledge for optimal outcomes.
Educational short-form videos
Short-form educational videos can highlight a new service, a new type of technology, or even existing technology. They may be created to address frequently searched keywords for plastic surgery and cosmetic practices. TikTok videos like these can be performed in several formats; quick Q&As, reaction videos, and brief interviews. Videos are the perfect way to educate patients on cosmetic and surgical procedures.
Before and after videos
Before and after videos of your work can help seal the deal. A gentle reminder here is that HIPPA guidelines apply here as well. Women and men seeking to invest in enhancing their faces and bodies want to see the results you have achieved for your patients.
While static website pictures are still critical to your success, TikTok allows browsers to click through very quickly and focus on before and afters of the areas of improvement they are hoping to make. This will enable them to roll swiftly through photos and short video clips without scrolling through pull-down menus and tabs.
Trending TikTok challenges
While joining in on trending TikTok challenges is great for ranking in the algorithm, it really must be dealt with a great deal of sensitivity. You may even want to respond to a TikTok challenge rather than creating your own. Remember, at the end of the day your videos still need to represent your brand in a professional way and must drive new or existing patients to book an appointment with you. It is not recommended to hop on every trending challenge that you see on TikTok, but instead, you should choose them wisely.
Plastic Surgery treatment videos
TikTok allows patients to get a preview of the process and help them understand the procedure. It is an excellent way to alleviate fear and empower your patients to schedule an appointment with you. Professional videography with the proper lighting and angles is particularly recommended here. It's time to attract more patients online with Tik Tok.
Need help putting these TikTok tips into action?
Our team of expert video content creators, strategists, and marketers would love to help. Simply book your free virtual consultation with us to get started.