1. Be Active on Social Media
Social media usage has grown as a result of the COVID-19 crisis, as more users go online to stay connected with family, friends and colleagues. Facebook and Instagram saw a 40%+ increase in usage. This is the time to enhance your social media marketing strategies and generate more online engagement for your practice.
Use social media as an effective channel of communication to actively engage with your audience online frequently. Amplify your reach or run targeted advertising campaigns for maximum engagement online.
2. Share Valuable Tips
Another great way to stay connected with your patients online is to offer valuable content that responds directly to their current needs.
Due to COVID-19, people everywhere are being forced to social distance. This means your patients now have less access to medical and aesthetic treatments.
You can take this negative situation and turn it into an opportunity to connect with your patient by offering free tips like, 'how lack of sleep is ruining your skin' or 'quarantine skincare routines' to continuously offer value.
Check out this post for more ideas on how to keep your patients engaged with your medical practice during COVID-19.
3. Communication is Key
Always keep your patients in the loop. Communication is essential during COVID-19 - people want to be informed and it's always best to, over -and not under-communicate.
Stay connected with your patients online with social media posts, video content, and weekly emails. Let your patients know if your practice hours have changed or if you're offering remote services or product delivery. These are very critical times and you always need to keep your patients engaged with your practice through consistent updates and communication.
4. Host Virtual Consultations
Since we're on the topic of communication, virtual consultations are a perfect way to offer remote support for patients who need to consult with you directly. However temporary this option may be, it's never a bad idea to show your patients how innovative and accessible you are in situations like this.
Connecting with your patients through virtual consultations gives them an opportunity to securely communicate with you by sending a message or asking questions, and you can share before and after photos directly with them online.
Virtual consultations not only save money but create an accessible means of communication for your patients during COVID-19 and serve as a great channel to connect with your patients online.
5. Update Your Website
COVID-19 has forced most medical practices to close or limit their hours. Medical practices can use this time to better optimize their websites for increased online traffic. Check if your website is up to date, user-friendly and consistent with your medical practice.
Update your website's content and design to create a more engaging online experience that helps to connect your patients to your practice. Get feedback from your staff or even your family - to help you determine which website landing pages need improvement.
COVID-19 arrived during unexpected times; the best way to continue to connect with your patients and remain relevant online is to adapt your medical marketing techniques to support the needs of your patients and keep them informed and engaged.
Do you need help putting these tips into action?
Our team of content strategists, content creators, and creative marketers would love to help. Book your free virtual consultation with us at any time.
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For the latest information, please visit the CDC website at cdc.gov/covid19. If you live outside the United States, health and safety tips can be found through the World Health Organization.