As a medical spa business owner, you probably have a list of clients who haven't visited your spa in a while. These inactive clients can be great potential customers if you know how to reach out to them. One effective method to reconnect with your inactive clients is by using email marketing. In this blog post, we'll explore tips and strategies on how to use email marketing to resell inactive clients.
1. Segment your email list
The first thing you need to do is to segment your email list. Instead of sending a generic email blast to all of your clients, segment your list based on the clients' interests and purchase history. This will allow you to send personalized emails that target specific groups of clients. For example, you can segment your list into clients who have visited your spa for facial treatments and those who have visited for body treatments.
Why Segment Your Email List
There are a number of reasons why you might want to segment your email list. Segmenting your list allows you to send more targeted and relevant emails to your subscribers, which can lead to higher engagement rates. Additionally, segmenting your list can help you to better understand your subscribers and what they want from your business.
How to Segment Your Email List
There are a few different ways that you can segment your email list. One way is to segment your list by demographics, such as age, gender, location, or income level. Another way to segment your list is by interests, such as those who have purchased from you in the past, those who have visited your website, or those who are subscribed to your newsletter.
What to Include in Your Segments
Once you have decided how you want to segment your list, you will need to decide what information to include in each segment. For example, if you are segmenting your list by demographics, you will need to include information such as age, gender, location, or income level. If you are segmenting your list by interests, you will need to include information such as what products they have purchased from you in the past, or whether they have visited your website.
How Often to Send Segmented Emails
Once you have segments set up and know what information to include in each segment, you will need to decide how often to send emails. It is generally recommended that you send one email per week per segment. This ensures that your subscribers do not get overwhelmed with too many emails and allows them time to engage with the content that you are sending them.
2. Offer incentives
Offering incentives can be an effective way to entice inactive clients to come back to your medical spa. You can offer them discounts, free treatments, or loyalty points for their next visit. These incentives serve as a tangible reminder of the benefits of visiting your spa, making them more likely to take action and book an appointment.
Offer a discount
One way to entice inactive clients to come back to your med spa is to offer a discount on their next service. This could be a percentage off their total bill or a free service for every X number of services purchased. You could also offer a loyalty program where clients can earn points for every visit, which can be redeemed for discounts or free services.
Send a personal invitation
Another way to get inactive clients back to your med spa is to send them a personal invitation. This could be an email, text message, or even a handwritten note. In your message, let them know that you miss them and would love to see them again soon. You could also include a special offer or discount to sweeten the deal.
Host an event
Hosting an event is another great way to get inactive clients back to your med spa. This could be something like an open house, where you offer tours of your facility and introduce new staff members. You could also host a seminar on a topic related to your services, or host a social event like a wine and cheese night. Whatever you do, make sure it’s something that will pique their interest and make them want to come back.
Keep in touch
Finally, one of the best ways to keep inactive clients coming back is simply to keep in touch with them. This doesn’t have to be anything formal – just shoot them a quick email or text message every now and then letting them know you’re thinking of them. You could also invite them to events or specials happening at your med spa, or share helpful tips and articles related to your services.
3. Create compelling subject lines and content
To get your clients to open your emails, you need to create compelling subject lines that grab their attention. The subject line should be clear, concise, and relevant to the content of your email. You also need to create compelling content that resonates with your clients. Your email should provide value to your clients by giving them useful information, tips, and advice. You can also include testimonials from satisfied customers or before-and-after photos to showcase your spa's services.
Keep it short and sweet
Your email subject line should be brief and to the point. The goal is to get the recipient to open your email, so make sure your subject line is clear and concise. Avoid using jargon or technical terms that the average person may not understand.
Use actionable language
Your subject line should include a call to action that encourages the recipient to take some sort of action, such as visiting your website or making a purchase. For example, "Get 50% off your next purchase!" or "Visit our website for exclusive deals!"
Your subject line should be creative and attention-grabbing. Use puns, humor, or emojis to stand out in the recipient's inbox. For example, "You're invited to our holiday party!" or "Time is running out! Get your tickets today!"
Personalized subject lines are more likely to get opened than generic ones. Include the recipient's name, or other personal information in the subject line to increase the chances of them opening your email.
4. Send a series of emails
Sending a series of emails can be more effective than just sending a one-off email. You can create a series of emails that are sent over a period of time. This allows you to build a relationship with your clients and stay top of mind. For example, you can send your clients an initial email introducing your spa's new services or promotions, followed by a reminder email a week later. You can also send a follow-up email after their first visit back to the spa to thank them for their business and encourage them to come back again.
5. Monitor and analyze your results
Finally, it's essential to monitor and analyze your results to determine the effectiveness of your email marketing campaign. You can use analytics tools to track your email opens, clicks, and conversions. This information can help you optimize your email marketing strategy and make informed decisions about the content, timing, and frequency of your emails.
Start Sending Smarter Emails Today
Using email marketing to resell inactive clients is an effective strategy for medical spa owners. By segmenting your list, offering incentives, creating compelling subject lines and content, sending a series of emails, and monitoring your results, you can increase your chances of getting your inactive clients back to your spa. Remember, with email marketing, the key is to provide value to your clients and build a relationship with them, which can result in more loyal and profitable customers for your business.
Need help putting these tips into action?
Visual Vybz Studios is a content creation and marketing agency that helps cosmetic practices and medical spas shine online. Our team would love to grow and scale your brand, simply book your free virtual consultation with us to get started.