It's hard to find the balance between 'business' and 'personal' when it comes to social media. Too much sales-y content doesn't feel authentic, and too much personal content can feel unprofessional. So how can you create lifestyle content without actually becoming a ‘lifestyle’ brand? In this blog, we'll cover exactly that.
Share a Life Update
If you’re constantly promoting your business, people will eventually lose interest. So instead of overselling what you do, show your audience what you’re working on as it relates to your business. This can include traveling to events so that you can improve your skills and services or even traveling on vacation to recharge so that you can better take care of your customers.
You can also share more personal life events like marriage, pregnancy, or moving into a new home. Bottom line: Give your audience an inside look into what's going on with you. The beauty is that you can pick and choose how much information you want to share and exactly which events you'd like to highlight.
Share a Relevant Hobby
Building trust is key to winning over your audience. By showcasing who you are outside of work, you can form a genuine connection. How do spend your days outside of work? What do you enjoy doing? It’s important to connect your lifestyle content to your brand.
For instance, if you’re an Aesthetician people might wonder what you do on a daily basis to take care of your skin. This can be shown through your home skincare routine, self-care, and relaxation content. People buy from people they trust. Help your audience understand who you are by sharing content that allows them to get to know you better.
Show How you Invest in Self Improvement
One of the most effective ways to boost your credibility is by actively investing in educating yourself and improving your skills. Even when you’re at the top of your career, you can never know enough and an investment in self-improvement shows humility. How do you invest in becoming a better version of yourself and improve your skills and services for your customers? This can be reading a new book, enjoying a new podcast, exercising, meditating, or attending events.
Share your Opinion
If there is a popular conversation on a relevant but non-controversial topic, then share your opinion on it. For instance, the use of Semaglutide injections was a very popular topic for people interested in noninvasive weight loss treatments. If you offered weight loss services then sharing your perspective on the use of Semaglutide injections would have been a great topic to consider sharing lifestyle content on.
Share your Story
People like to know who they’re spending their money with. Give them a peek behind the curtain of who you are, and what you believe in. What are some topics you care deeply about? Do you love animals? Coffee? Riding motorcycles? Sharing this type of content isn’t a bad thing, but always do it in moderation because you never want it to become the focus of your content strategy. Just a peek is all we need! - And use the caption to describe how it connects to who you are as a business owner and what you do.
People Buy from People they Trust
Lifestyle content can help your audience understand WHO you are by sharing content that allows them to get to know you better. The more they know you, the more they feel like they can trust you. The more they feel comfortable enough to purchase what you have to offer.
Just to be clear ~ this does not mean publishing your entire life online.
The trick is to be very selective about your lifestyle content because at the end of the day you are still promoting a business, always remember to connect your lifestyle content to what you have to offer. Lifestyle content is an important part of every content strategy but it must be used thoughtfully and be done in moderation.
Need help putting these tips into action?
Visual Vybz Studios is a content creation and marketing agency that helps cosmetic practices and medical spas shine online. Our team would love to grow and scale your brand, simply book your free virtual consultation with us to get started.