Creating valuable content for your current and potential patients can be a challenge, but don't worry. This step by step content creation checklist will help you create valuable and actionable content that will help you achieve the desired results from your healthcare content marketing efforts.
Here are 5 simple questions that you consider asking yourself every single time you create new content.
Is your Healthcare Content Findable?
There's no point in creating beautiful content if no one can find it.
Make sure that your content is properly optimized for search engines like google by including alt image text, use appropriate keywords and if your content is on social media use relevant hashtags.
It's never a bad idea to do some research on the best keywords and hashtags for your healthcare practice in order to be more successful. For instance, look at our ranking on Google in the screenshot below -- our content is showing up for the right search phrase for our target audience.
Is your Healthcare Content Readable?
If you're anything like me, you probably hate reading content that is not condensed into 'easy to read' bullet points.
We all live busy lives and with that comes a shorter attention span.
Share valuable healthcare content with your audience in a way that is short, simple, easy to read and most importantly... memorable.
Use bold text for headings and bullet points that call out key messages, so that your audience will instantly understand what you're trying to communicate to them.
Is your Healthcare Content Understandable?
Different mediums work for different audiences. In some cases it may be ideal to use text or graphics, but captivating videos usually tend to be more effective simply because its more interactive and engaging.
Think about how much your audience actually knows about your content, because your audience's knowledge can significantly impact your choice on content, delivery (medium) and marketing platform.
You should also consider the context of your healthcare content, for instance, a social media post on December 25th should be a lot different than a social media post in March. Seasonal marketing usually tends to be more time-sensitive.
A very important thing to remember is to create content that is not only relatable to your audience, but your content should address a relatable problem to a patient.
Very often, we get caught up in overselling our services and forget that our audience doesn't care about our content unless it directly addresses their problem.
This actually is the first step in our content marketing process at Visual Vybz Studios - make sure that you actually identify the problem and then create content based on the solution that your healthcare practice provides.
Is your Healthcare Content Actionable?
Ensure that all of your content includes a clear call-to-action somewhere within your content, messaging or even your social media caption (if that's your choice of delivery).
This prompts your audience to take an action. For instance, if your goal is to build your email list your call to action would say something like 'Sign up now' or 'Subscribe'. Without a call to action, your audience will not know what to do next.
Is your Healthcare Content Shareable?
Healthcare content marketing is not effective if no one is able to see or connect with it.
Make sure you've included a way for your audience to share your content with others or include a call to action asking them to do so.
But first, you have to create compelling content that people would want to share, content that evokes an emotional response from your audience.
Now you have 5 step by step questions that will help you create more valuable and engaging content for your healthcare practice and achieve actionable results!