Creating valuable content for your current and potential patients can be a challenge, but don't worry. This step by step checklist will help you create valuable and actionable content that will help you achieve the desired results from your medical content marketing efforts.
Is your Content Findable?
There's no point in creating beautiful content if no one can find it.
Make sure that your content is properly optimized for search engines like google by including alt image text, use appropriate keywords and if your content is on social media use relevant hashtags.
It's never a bad idea to do some research on the best keywords and hashtags for your practice in order to be more successful.
Is your Content Readable?
If you're anything like me, you probably hate reading content that is not condensed into 'easy to read' bullet points.
We all live busy lives and with that comes a shorter attention span.
Share your valuable content with your audience in a way that is short, simple, easy to read and most importantly... memorable.
Use bold text for headings and bullet points that call out key messages, so that your audience will instantly understand what you're trying to communicate to them.
Is your Content Understandable?
Different mediums work for different audiences. In some cases it may be ideal to use text or graphics, but very often animation or medical video content tend to be more effective simply because it's more interactive.
Think about how much your audience actually knows about your topic, because your audience's knowledge can significantly impact your choice on medium and platform.
You should also consider the context of your content, for instance, a social media post on December 25th should be a lot different than a social media post on July 4th.
A very important thing to remember is to create content that is not only relatable to your audience, but your content should address a relatable customer problem.
Very often we get caught up in overselling our products and services, and the incredible things that we do, but forget that our audience doesn't care about our content unless it directly addresses their problem.
This actually is the first step in our content marketing process here at Visual Vybz Studios - make sure that you actually define the problem and develop the most effective content marketing strategy to proceed before creating the content itself.
Is your Content Actionable?
Ensure that all of your content includes a clear call-to-action somewhere within your content, messaging or even your caption.
This prompts your audience to take an action. For instance, if your goal is to build your email list your call to action would say something like 'Sign up now' or 'Subscribe'. Without a call to action, your audience will not know what to do next.
Is your Content Shareable?
Content marketing is not effective if no one is able to see or connect with it.
Make sure you've included a way for your audience to share your content with others or include a call to action asking them to do so.
But first, you have to create compelling content that people would want to share, content that evokes an emotional response from your audience.
Now you have 5 step by step checklists to help you create more valuable and engaging content for your medical practice and achieve actionable results.