The holidays are upon us and it's never too early or too late to start planning holiday marketing ideas for your medical practice. In fact, 49% of marketers begin their holiday campaigns before halloween.
Scary, right? -
Whether you own a medical practice or manage one yourself, there are many ways you can promote your medical practice throughout the coming weeks.
Here are 5 captivating holiday marketing ideas you can use to promote your medical practice this holiday season.
Email Converts Best for Holiday Campaigns
Did you know that 8 in10 customers who sign up for brand emails, will make a purchase based on what they receive in their inbox.
You've probably spent years building your email list or hours developing list building strategies for your medical practice.
So why not take full advantage of your email marketing efforts this holiday season?
It's the perfect time of the year to send holiday themed promotions, giveaways and specials. Competition during the holidays is fierce, so it’s effective to send customers to your page on the days when it matters most (via Seller Labs).
It's time my friend.
Start sending email campaigns to your audience this holiday season. If you need help creating visually captivating emails that actually convert, grab our Free downloadable Content Marketing Guide for Medical Practices.
Create Festive Social Media Content
Did you know that 46% of holiday browsing will take place online?
That's exactly why you should start showing off your holiday spirit on social media with festive visual content.
It is important to remember that content builds relationships, relationships are built on trust, and trust drives revenue.
Our social media content strategy involves creating impactful visuals focused on telling your brand's story, this podcast episode will show you how to use storytelling techniques to captivate your audience.
But, if you want to create more of a significant impact on social media and don't know where to start - Check out this article on 5 smart social media marketing tips to boost your business.
Host a Holiday Giveaway
Deals and giveaways are always appealing to patients, but are in higher demand during the holiday season, because spending is heavy and more gift purchases are needed.
Hosting a holiday giveaway is the perfect way to attract new patients and re-engage inactive patients.
Giving back feels good.
And a Giveaway feels even better because it builds excitement around practice and works as an effective holiday marketing strategy.
Here are a Few Holiday Giveaway Tips:
1. Host the giveaway on your website
2. Create a tempting holiday offer
3. Create a sense of urgency (more on this further down)
4. Make it visually captivating
5. Promote sharing incentives
6. Leverage social media influencers
7. Run paid holiday campaigns online
8. Track campaign performance
Plan a Loyalty or Referral Program
Did you know it costs about 5-25x more to acquire a new patient than it does to sell to an existing one?
Patients LOVE attractive discounts. With loyalty or referral programs, you can expect recurring sales.
Implementing a referral program can help you boost your medical marketing and sales efforts even faster. It also helps to optimize your business sales cycles, by producing qualified patient leads that will maximize your sales funnel - Which then produces a better return on your marketing investment than acquiring new patient leads from scratch.
Create a Sense of Urgency
The holidays won't be around forever! You definitely need to make your patients aware that your holiday campaigns are time sensitive.
Urgency inspires action.
By offering a limited time offer, your patients will be forced to act quickly, but keep in mind - urgency without scarcity won't work. This is a great psychological marketing tactic that has been used for years and is guaranteed to improve your conversion rates.
Let's wrap this up!
See what I did there?
Now if you're running behind on holiday marketing ideas for your medical practice this holiday season, hopefully these 5 ideas will help you get your creative gears turning and start driving some seasonal sales your way.
We believe in you.
If you need extra help, feel free to checkout our medical marketing agency, Visual Vybz Studios.
Happy Holiday Marketing my friend!